![]() Laguerre summoned a young fashion reporter named Jule Campbell to his office and laid down the intellectual roots of the issue. In 1964, he had a brainstorm: He would supplement sport with skin. Laguerre, who believed that a good deal of all magazine business should be conducted from inside a bar, found himself with a minor editorial problem: He had no compelling sporting events to cover during the winter months. It was conceived, per Slate, by the editor at the time, Andre Laguerre: The merits of the SI Swimsuit Issue have been debated since its inception in 1964, when it was merely a five-page supplement to the usual SI. As for the second, I would be stunned if such an ad were included, because this kind of “Changemaker”marketing gimmick is usually designed to play into a watered-down version of female “empowerment” that corporations can publicly align with, but actually empowers almost no one. Will any brands’ ads explain why they are, oh I don’t know, lobbying to guarantee healthcare for all women, including easy and affordable access to abortion, a right we are losing ? What has the Sports Illustrated Swimsuit Issue done for women? ![]() Just a couple questions that are likely percolating in the logical mind: The Fund will support a non-profit organization which is on the frontlines of helping create an equitable future for all women. …Additionally, SI Swimsuit will invest a percentage of every ad dollar generated by the annual issue to create the Sports Illustrated Gender Equity Fund. Brands will also be featured across SI Swimsuit’s digital properties including our social media channels. Each changemaking brand will then be able to purchase a space within the print edition, which will only feature adverts showcasing the progress each brand is making to build equity for all women. All brands who prove they are creating change for women will be certified as a Changemaker, which is defined as a brand who has made, is making and will make progress for women by May 2022 when the annual SI Swimsuit Issue hits stands. To participate, we are changing the cost of doing business from a monetary value to a currency of doing good. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.This year’s Sports Illustrated Swimsuit Issue will only take advertisements from “brands who are helping drive gender equality forward.” I know what you’re thinking - it’s a damn good thing the green M&M doesn’t wear high heels anymore! ![]() She became one of three cover models, alongside rapper Megan Thee Stallion and transgender model and actress Leyna Bloom.Īnd in 2016, A shley Graham became the first plus-size model to grace the magazine cover. Last year, accomplished tennis player Naomi Osaka became the first Black female athlete to be on the cover. In the most recent years, Sports Illustrated Swimsuit has been doing its best to welcome diversity in all forms by featuring models of different races and sizes. "It took time to heal physically and mentally and embrace all that I had gone through to find the strength in it," she continued before adding that she hasn't felt as empowered by her scar as she does now. The outlet further noted that after she left the hospital with her newborn, she developed a serious infection that required her to visit the hospital and have her scar cut open again. Even though I had my plans of what I wanted, I didn't want to put my baby at risk out of my selfishness," she said. Hughes, who has a three-year-old son named Harlem, told t he outlet that she cried when doctors initially told her that she needed to have a C-section because it wasn't a part of her birth plan. "I struggled with insecurities from my scar being that I'm a model and my incredibly difficult recovery, but it wasn't until I 'embraced my scar that I experienced the true power in it'," she wrote. Hughes also took to her Instagram timeline and shared the same photo and said she was "speechless and so honored" to be the first woman to bear her C-section scar in the magazine, "Yes! I'm proud of my c-section scar & the story behind it," another added.Ī third wrote: "What a beautiful representation of another amazing mama!" One wrote: "Yes yes yesssss I'm emergency C-Section mom and reading this is #openingeyes !! There's so many woman ashamed for their scar but is nothing more than the prof you are strong!!!!" Many people on social media praised Hughes and the sports magazine in the comments.
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